How to Network Even if You Are an Introvert
These networking tips will help you build confidence while growing your business
You cannot successfully build your business with passion alone. It takes a team of professionals to support different aspects of your business—accountants, insurance agents, real estate agents, bankers, and others can help guide your entrepreneurial journey. This is true for your customer base as well. But how do you meet the right professionals and customers to help your business grow?
The Benefits of Networking
Networking builds lasting relationships, advances your career, boosts confidence, and develops patience and listening skills. Surrounding yourself with people who support and believe in your business can reduce anxiety and increase confidence at events. These connections can also introduce you to potential clients, effectively expanding your network and creating a referral system.
Effective Networking Strategies
Be proactive. Perfect your elevator pitch—a brief professional summary of about 75 words. Focus on what you are striving to achieve, the clients you serve, and your business values. Practice until it feels natural, and be ready to engage with others.
At events, look for people who are standing alone and start a conversation. Use the 70/30 rule: let them talk about their business 70% of the time while you ask questions 30% of the time. Identify who you want to connect with and aim for warm introductions. Set goals, like meeting three new people per event, and push yourself out of your comfort zone.
After making a meaningful connection, follow up with a brief email, handwritten note, or coffee meeting to explore potential referral partnerships.
Cultivating Centers of Influence
A Center of Influence (COI) is a professional in your community who regularly interacts with your target audience. COIs can introduce you to new prospects and help grow your brand. They are often community leaders, advocates, or volunteers whose influence opens doors to new opportunities.
If networking feels intimidating, find a mentor who attends events regularly and model their approach. For additional support, meet with a local business banker to discuss strategies for growing your professional network and connecting with the right partners.