Customer Spotlight: True Neighbors Homebuyers

We are excited to introduce one of our customers, True Neighbor Homebuyers. What started as a small business serving a handful of homeowners annually has grown into a trusted Minnesota company that now helps more than 100 Minnesota families each year. Jessica Muller, co-owner, says, “While we’ve grown significantly, our core values haven’t changed.” She says they remain committed to treating people fairly, protecting their reputation, and doing what’s right for homeowners, even when it’s not profitable.

Their mission is to revitalize our local communities—one house at a time. Gus Muller, owner, says, “We saw an opportunity to help homeowners who needed an alternative way to sell their homes because of major repair needs, financial hardship, job loss, illness, inherited properties, or other life challenges.”

At times, a traditional home sale can be a lengthy and stressful process. Homeowners can be burdened with making repairs, cleaning and staging the property, accommodating showings, negotiating inspection requests, and waiting weeks or months for closing. After all the grueling work, homeowners usually pay commissions and other selling fees.

True Neighbor provides a straightforward, respectful solution that allows homeowners to move forward without the stress and uncertainty of a traditional sale. “Every home we purchase represents a family that’s able to turn the page and begin a new chapter,” says Gus. True Neighbor purchases homes in their current condition. They provide a clear offer, work on the sellers’ timeline, and handle the details so their customers can focus on what's next.

Because the Mullers believe in the communities they serve, they partner with local contractors, tradespeople, suppliers, and service providers, helping support Minnesota small businesses and jobs. “As we’ve grown, we’ve created employment opportunities within our own company and support organizations and causes that make our communities stronger,” Jessica explains. This creates thriving families and improved neighborhoods where everyone benefits.

Client feedback plays a major role in shaping their business. They have received more than 150 five-star reviews praising them for honesty, transparency, responsiveness, and respect. “The most rewarding feedback is always when homeowners tell us we made a difficult situation easier than they expected,” says Jessica.

They leverage this feedback to improve their services. Every homeowner’s situation is unique, and their goal is to make each customer feel supported throughout the entire process. Clear communication, realistic expectations, and putting people first are the backbones of the business.

Moving forward, they plan to remain steadfast in their core values, which have paved the way for their success. This growth-minded duo plans to expand their team with talented people who share their mission. While planning to grow the business, Gus and Jessica won’t sacrifice maintaining personal relationships with their customers. “Success for us isn’t measured by the number of homes we buy—it’s measured by the number of families we help and the positive impact we have on the communities we serve,” says Gus.

Over the past six years, Coulee Bank has been an invaluable partner. True Neighbor started by buying a handful of homes in 2020. Last year, they renovated 85 homes and are on pace to reach 115 this year. “That growth simply wouldn’t be possible without the support of partners like Coulee,” says Gus.

As they’ve grown, Coulee Bank has helped provide the resources and support needed to pursue new opportunities while continuing to serve their clients effectively. “Having a banking partner that values relationships as much as we do has made a meaningful difference in our growth,” explains Gus. The duo is so grateful for the time invested in understanding True Neighbor’s business, goals, and realities of the real estate industry, especially the off-market, direct-to-seller segment where they operate every day and where speed, trust, and clarity matter most. “Coulee Bank not only provides financing solutions, but they’ve been responsive, knowledgeable, creative, and genuinely invested in our success,” says Jessica. They truly believe this banking relationship has made a meaningful difference in their growth.

Gus and Jessica, we are so grateful you chose Coulee Bank as your business partner. We look forward to serving you and wish you continued growth.